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Posted by Lori Henry May 19, 2007 |
I have seen a lot of ads that make me cringe, look away in disgust and become angry over. But this one takes the cake: an ad for laxatives that’s clearly designed for people struggling with an eating disorder.
The copy reads, “Drop-dead gorgeous guts” and the campaign is called, “Beautify Your Inside.” The model is a young, 30-something woman, a far cry from the target market who use laxatives, most commonly people over 60.
I read the FAQ’s section and the top questions are: What are net carbs? And Do Metamucil Capsules have zero net carbs? If that’s not directed at Bulimics, I’m from outer space.
This ad makes me ill. People who are suffering from an eating disorder are vulnerable to just such encouragement to keep making themselves sicker. A marketing campaign such as this one are, not only created in poor taste, but are down right dangerous.
I’m looking for the mailing/email address to send complaint letters but I have yet to find it. If anyone figures it out, please let me know in the discussion forum below. Let’s speak out about horrible ads like this!
Click here to view the discussion orpost info about Proctor and Gambles address.