The new carbonated, caffeinated green tea drink from the makers of Coke Zero
Coca-Cola is said to be launching a new drink that states it can burn 50-100 calories just by drinking a 12 oz. serving. The marketing company says it will target “active life consumers,” which means “dieters,” in regular talk.
But how can a drink speed up metabolism? The company is obviously planning to compete with Jana Skinny Water, another drink that promises weight loss in a bottle. Even after their bomb of a drink last year, Coke Zero, which saw only a 0.8% volume share of the supermarket soda category, they’re still planning to go ahead with the launch.
Are they serious? Yes, the company has applied for a trademark on the name, has hired Publicis Groupe Saatchi & Saatchi to market it, and has partnered with Nestlé once again.
Whatever happened to a healthy lifestyle and moderate exercise to maintain the weight right for each individual? Boycott this Coca-Cola by refusing to drink this crap.
